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Product Thinking Portfolio · Case Study 02
Heirloom
A mobile app that rescues stranded recipes and surfaces them when you're ready to cook.
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Consumer
Mobile
Documents
📖
Case Study
Problem, two users, three decisions that evolved, validation thinking, and v2 roadmap.
📋
Product Requirements Document
Full spec — v1.2. Import, unified search, re-engagement, cooking, and open questions.
Wireframes
Wireframe 1
Home screen
Re-engagement strip, ingredient search entry, never-cooked and needs-attention sections.
Wireframe 2
Unified search
One search surface returning both recipe name matches and ingredient matches together.
Wireframe 3
Photo capture
Rescuing a recipe card — camera mode with guided framing and last-import status.
Wireframe 4
Manual correction
Inline editing with wavy underlines — fast, forgiving, never mandatory.
Wireframe 5
Cooking — step view
One step at a time, ingredient overlay on gesture, note capture, weight conversion toggle.
User Flows
Flow 1
Onboarding and first import
First use through photo or file import — with three-way parsing outcome including retry mode.
Flow 2
Bulk import
Multiple files at once — results split into success, flagged, and failed queues.
Flow 3
Search to cooking
The full re-engagement loop — from ingredient search or home strip through cooking and photo.
Flow 4
Correction lifecycle
A flagged recipe from import through correction options to first cook.